I went to a focus group recently to see what kind of advertising people were seeing, and was amazed to find the over 50 group wasn't reading the newspaper. Even the retired people no longer subscribed to the newspaper and were getting their news online and on the radio. What the newspaper perceives as its last solid market is eroding.
In fact, the only person in this focus group, a thirtyish young bachelor in a baseball hat, said he only subscribed to the Sunday paper for the coupons. Me, too, and only because my husband is still addicted to the Best Buy Sunday ad insert which is like his letter to Santa. (And Santa keeps writing him back, "show me the money.")
The old guys in the group said they were "immune" to all advertising, and when they wanted to buy something, they researched it on the Internet. They checked their stocks on the Internet. They checked sports scores on the Internet.
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I bet the old guys in the group are on the net looking at porn
You might as well entitle this blog, "Why newspapers are dying." since the same thing is happening all over the country and some well establish institutions are among the recently dead.
You might also express and opinion as to whether this is a good thing or not and what a community loses when a paper dies. Maybe you already have. I see the newspaper vanishing before my eyes and being just a shadow of it's former self. Almost being an old fogie, I still value it, but the internet, Craigslist in particular, is sucking the income and profitability out of publishing. As convenient as it is, sometimes technology is not our friend.
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