Friday, September 17, 2010

Alter Egos and Just Plain Egos

The Social Media Club of Richmond's September meeting at the Empire Theatre was an exercise in One of These Things Is Not Like the Other. The theme was "Alter Egos, Identities and Covert Operations." There were three panelists who write under other names or who keep their identities shrouded, one who wrote a satirical news Onion-like website with an imaginary staff, and then there was Gene Cox.

Cox, the long-time news anchor for WWBT, has always just tweeted as himself. Maybe he was included on the panel because there was a short-lived parody Twitter account based on him, but it was an unsuccessful attempt because Cox doesn't take his own Twittering seriously, so how can you parody it?

That aside, did anything surprise me? A few things.

I had had some direct messaging exchanges with @thecheckoutgirl where she told me no one would ever confuse her for a boy, despite a blog entry about that very thing happening once at the grocery store where she works. From that I surmised she was buxom. Also, because she told me her bra size.

It was a surprise to find she was the mother of teenagers, after being surprised to learn she was a mother at all when she started a second blog marginally about motherhood at fuckyeahmotherhood.com. (The Check Out Girl blog is an empty shell and all posts are gone, for reasons I don't know. She eluded during the panel to being outed at work, and there is a strange recent post about a really tragic pet death that she introduces as the death of The Check Out Girl, and tries to make funny, but…no, it's tragic and horrible. I hope it's not true.)

But anyway, seeing her did not surprise me, but we'll revisit it later in Most Awkward Moments of the Evening.

I also knew that Jocelyn Testes-Harder was not a real person. (Really -- the name, think about it -- and redneck women don't usually go by hyphenated names because it is frankly too much writing.). "Her" writing style was too cosmopolitan and educated for the tooth-missing, mullet-haired woman who is the blog's avatar. I wasn't quite expecting the preppy looking man behind her, but I knew it was a man. I was expecting someone more arty looking, not a guy who looks like he works at the bank.

I was surprised Gene Cox feels he has to be careful about what he tweets because his boss and his boss' boss follow him. I would think he is at a point in his career where he is untouchable, but apparently not. He has been instructed, he told us, to just read the news straight and say no more, so tweeting is his outlet for his inner Jon Stewart.

And finally, I was surprised that moderator Jason Roop was such a very adequate singer, and was even more relaxed on stage than Gene Cox, who has spent his life on camera. I knew there was a rehearsal the night before and wondered how in the world you rehearse a moderated panel, but the night ended with a song parody of "Islands in the Stream" where the panelists at first seemed embarrassed as Jason sang about them, but then @thecheckoutgirl stood up and joined in the song just as nicely, so it was all an act. And a good one. I suspect there is a drama club in Roop's past. Or "Glee" is the story of his life.

Other Observations:

Much of the humor (and I am almost tempted to put the word humor in quotes here) of The Checkout Girl, Filthy Richmond and Cafe Darkness is based on being annoyed with their fellow man. They make fun of other people, sometimes very cruelly. And there's an element of self-loathing. Often the humor is vile, (although the value of vile humor is a matter of taste. My husband watches "South Park." It makes me cringe.)

(I am going to give Tobacco Avenue a pass here because its humor is a more benign parody of Richmond and its local celebrities, and is usually tasteful and genuinely funny. Also, Jeff Kelley does not appear to be a young man who loathes himself.)

During the evening, the panel insulted or offended a variety of their fellow men. Woe be to you if you are:

-- Meade Skelton, a true innocent who blogs his wistful musical ambitions in a painfully honest voice and has become a subject of ridicule and amusement to the bar crowd
-- Shoppers at The Check Out Girl's store
-- People who write comments on blogs and don't know how to use apostrophes
-- Mothers of babies proud enough to write about them and post photos
-- Babies in general
-- People on Facebook
-- "Older moms" on Facebook who are relieving the monotony of their lives by playing a little interactive Farmville 
-- Co-workers in general everywhere
-- The Toothless
-- Panhandlers who smoke
-- People who tweet about drinking, enjoying, buying, or needing coffee
-- Anyone who has had the misfortune to ask Cafe Darkness on a date, only to be ridiculed as a moron as she live tweets the date. "I've got to let other people know how dumb you are," she said. I felt bad for that guy. It's never fun to be the butt of a joke, and such cruelty seems high-schoolish.

I have to congratulate Gene Cox who consistently returned the conversation back to more uplifting themes, and he was the only one I saw frequently quoted on my Twitter stream during the conference.

"There's a drive in all of us to say something…and we want someone to hear it," he said. He enjoys the brevity restrictions of Twitter. Blogs too often lend themselves to overwriting, and all the panelists agreed that they were blogging less since they went on Twitter. Blogging is like...work.

"The older I get, the list of things I worry about gets shorter," Cox said, maybe to offset the others who had spiraled through all the annoying things they suffer in their lives that needed to be insulted or denigrated by tweets.

Cox also told stories about how his tweets complaining about businesses and service have been noticed by those businesses, which respond with free coupons and apologies. I've had that experience, too, so it's not just because he's famous. 

And now, what you've been waiting for:

The Most Awkward Moments

A guy came out during the middle of the discussion in an elaborate costume of some animal sort and handed out bananas to the panelists for what Roop said was a "potassium break." The audience did not laugh, maybe because they were waiting for the punchline, which didn't come. The distribution of the bananas was the joke but something was missing. Later during the panel, Cox unintentionally delivered the pay-off when he asked, apropos of nothing, "Why am I holding a banana?" That got a big laugh, and was widely tweeted, and of course, makes no sense whatsoever if you saw the tweet. You had to be there, I guess.

Jeff Kelley backed himself in a corner when asked to discuss the most surprising thing he had learned from the panel, and he said The Check Out Girl's early blog entries were written in such a "sultry" way, he was expecting someone entirely different. He was expecting a "hot blonde." 

Which is another way of saying;  you are not hot.

But I knew what he was trying to say because I had noticed it, too. Men who I knew were happily married would tweet back to @thecheckoutgirl in such a flirtatious way, I used to wonder what's going on here? They were too obsessed with finding out who she was and where she worked. Something about the way she wrote about her cranky, rude customers was indeed, as Kelley awkwardly tried to explain, tinged with a mysteriously alluring subtext. And then one by one, the flirtatious tweeting stopped. I surmised they had found her and been disappointed. Around that time, her style took a scatological and vagina-monological turn that was so raw, I had to back away, too. She peppered her panel talk that evening with a few shocking comments, like a reference to menstrual blood pouring into her shoes at work. While that stuff happens, the telling of it seldom turns men on, and I felt like rushing on stage and escorting the startled Gene Cox to a safe place. 

But she also said, in a revealing moment, that it's all a parody of other Tweeters and bloggers, and testing jokes for a possible stand-up comedy act. (A local Lisa Lampanelli?) Her "real pain" she doesn't write about. And now it all fits, because real deep pain often travels with this kind of no-boundaries humor. I can relate. I know whenever I am relatively content or feel safe, or possibly even happy, my ability to write funny eludes me.

And the last Most Awkward Moment was when Cafe Darkness accused Gene Cox of unfollowing her. He looked apologetically puzzled. Then she offered a possible explanation. She had just fired off a tweet full of "fuck yous" and "fuck thats," and poof, he unfollowed her. She appeared offended that Mr. Cox might choose to exercise his right to not want her invectives clogging up his Twitter stream. How dare he?

One thing the younger generation doesn't understand is they've grown up in a society where the "ef" word is as common as "phooey" and they've been inundated with it in movies to the point where it has no shock value anymore. But to older people like Mr. Cox, and myself, it still resonates like a slap in the face. We still imagine we live in a Polite Society where such language is reserved for extreme moments, the verbal equivalent of an atomic bomb over Nagasaki. I actually feel beat up when someone peppers their conversation with obscenities. It's not a good feeling, so if I can walk away from it with a simple unfollow click, I do, too. Again, I wanted to rush on stage and escort Mr. Cox to a safe place where he still had the right to unfollow a cursing girl and not be chastised publicly for it.

So, the Twitter hashtag #smcrva was aglow afterward that it was the best SMCRVA meeting ever, and it actually was. We don't need guest speakers to come in and tell us how to do it. We just want to talk about ourselves. Isn't that what social media is?



8 comments:

@heyart said...

Excellent write-up!

Also, Kelly used the word "sultrily."

Scott Wise said...

Thanks for the recap.
One day I'll make one of these events. One day...

@Scott_Wise

@leelindsey said...

don't agree with everything you said, of course, but good observations
@leelindsey

Alison said...

Thanks, always love reading your recaps Mariane

What I learned:
1. It takes more work than I realized to be funny on Twitter (several panelists draft & craft tweets)
2. Unless you are Gene Cox. Who manages to be classy and hilarious at the same time, neither with really trying

Totally with you on the profanity thing. Not for the occasional bad word, but I reserve the right to unfollow anyone who consistently fills my Twitter feed with f words and the like. And I have on several occasions

lydia eve said...

Fascinating commentary! I always wonder what happens at these SMCRVA meetings. I've seen tweets about them, but this is a whole different perspective. I'm reading the tweets of some of those mentioned a little differently now... not sure what "differently" is exactly, but it's different. Especially after seeing the pictures of the panelists that some people posted. Interesting.

Jeremy said...

It almost sounds like you *want* to be exasperated that certain personalities didn't apologize for their twitter personas, but instead fully owned them - rough language, personal themes, and all. As I understood it, that was a big part of what the night was intended to be about. It's impossible to have a frank discussion on those who want anonymity without addressing the things they wish to keep anonymous. SMCRVA has never been a family friendly event (least of all because of the panelists) and the idea that Cox didn't know what he was getting into is ridiculous (just to start).

I guess most people are there to advance their marketing and writing careers, so genuine honesty and unabashed vulnerability is out of order. What a shame; Checkout Girl made the most salient points of the night in talking about what exactly it means to explore one's vulnerability and dark side, and how that can be a vehicle for growth. But no, coupons and men's internet fantasies - that's juicy blog fodder there!

Mariane Matera said...

I didn't go to be exasperated or hear apologies. I knew what their schtick is. This is just my observations of how the schtick played onstage coming from the real people instead of the personas. I don't think either one of us can say with any certainty how much Cox knew in advance or what he expected. At times, I felt embarrassed for him. Notice the "I" in that. And I did give The Checkout Girl kudos for being the most revealing about what lies beneath.

Anonymous said...

A very interesting article. Glad i took the time to backtrack thru your posts to read it. time well spent. CW